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Sara Wong
MFW Runway SS 26 / Backstage  










Role:  Photographer Release:  09/25/ Milan Client:  Sara Wong/








Sara Wong 
  Runway Campaign SS26 MFW


Type 
    Runway Campaign 
    Backstage



Role
       Photography
       Art Direction

Partner
     Camera Nazionale della Moda Italiana
     

Client
     SARAWONG  








SARAWONG's collection is a postmodern pastiche, combining specific era elements with contemporary multi-culture.





















SARAWONG showed her SS26 runway as part of the MFW.


Sara Wong captures the unique state of a woman when she achieve her balance in life, beautiful and courageous, contrast and revolutionary. In this collection she wanted to showcase modern feminine archetypes of different cultures. Mixing traditional dressing with contemporary silhouettes - showcasing a “woman of the world” elegance.




A contemporary 
dream of an exotic baroque ball night.


Taking place in the baroque halls of a Brera based palazzo - the runwayshow creates the scenery of a classic ball night.

The collection showcases contemporary interpretations of multicultural feminine silhouettes.



European neoclassicism merges traditional evening dress inspirations from Asia, Oceanica and America.


Including a cast of diverse talent the show highlighted the richness of cultural heritage.  


The visual concept combines analog elements, asian culture iconography and european classic.  


The campaign plays with analog and movements to create the close, dense intimate atmopshere of a ball night. At the same time we used flashes and modern cuts to add a contemporary element. 









  
 





 
SARAWONG  SS26 Chinese Heritage Flower Top  




















Grain and bokeh to capture the backstage atmosphere - similar as the blurred memories of a buzzing nightout.


































 
Lookbok SARAWONG SS26  



















“A cultural expression of diverse femininity.”































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