Home Work
Luca Bass
Art Direction / Visual Artist
Concept Design
Visual Storytelling
Illustration
AI Editing/ Sculpting
About
Luca Bass is a Zurich and Milan based Art Director and Visual Artist.
He directed and produced numerous campaigns, editorials and lookbooks with a strong emphasis to fashion, luxury, culture and art.
Next to his practice he can rely on a network built on a nearly decadelong international modeling career including agencies, booker, PR-manager, marketing keypositions, brands and the most contemporary models, influencer and artists.
Continuesly working with the most upcoming talent in fotography, graphic design, moving image or cast - Bass network emphasizes with keyplayers in luxury & fashion as well as genZ and genAlpha oriented storytelling.
In a time when AI is rapidly changing the creative industry his work builds a bridge between real life communities and the cutting edge image making technologies - analog, digital or purely AI.
Whats on the streets will always matter - more than ever before subculture, story, relevance, humanity and a deeper meaning are needed to connect with an audience.
In his practice he moves on the edge of artistry and design - connecting up&coming Artists, Designer and Image makers with campaign concepts that always prioritizes the essence, the relevance & the story of brands that matter.
Independent Art Director
/ 2024-present
/ Zurich, Milan
/ Campaigns & visual strategy across fashion, culture & editorial.
Artistic Director Finelli Studios
/ 2024-2025
/ Zurich
/ Creative lead for lookbooks, runway & brand development.
Art Director Collective Agency
/ 2022-2024
/ Zurich
/ Art direction for fashion & culture campaigns.
Co-Founder, Brand Designer (Graphic Design & Illustration) Finelli
/ 2019-2024
/ Zurich
/ Visual identity, brand design & illustration.
Education
Zurich University of the Arts
/ BA in Visual Communication (Cast/ Audiovisual Media)
Zurich University of the Arts Talent Program
/ What`s Next Compass postgrad program for outstanding Alumni
I’ve always been drawn to the intersection of subculture, trend, and the fashion-luxury system —not just as aesthetic, but as language.
Early on, I knew I wanted to create stories, images, and designs that connect deeply on an emotional level with an audience.
For me, relevance is key. Every creative decision begins with one question: does this matter to someone—truly?
Subcultures are born from raw self-expression and shared challenges. They don’t just reflect the world—they shape it. This is where trends begin, and where my work begins, too.
I design from that space: where meaning meets visual culture.To design with intention, rooted in community and built to connect.
- ADC Switzerland 2025
/ Award
- Eyes & Ears Europe 2024
/ Winner Talent Award
- ADC Switzerland 2024
/ Award (silver)
- ZHdK What`s Next Compass
/ Alumni support program for outstanding emerging creatives
Selected Clients
- Numéro Switzerland
- Sony Music
- Hallenstadion Zürich
- Warner Bros
- Nike Airmax
- Krebsliga Zurich
- Club Zukunft Zürich
- Atlanta Records
- Zurich Film Festival
- Jelmoli
- Amnesty International
- Camera Nazionale della Moda Italiana (MFW)
Design ≠ decoration.
It’s narrative, coded.