Using Streetwear to create and inform a young community of peers.
EditorialThe fashion editorial, outfits and the fashion4me content all tell about the personal development and shift in identity the illness brought to the patients. Styling, colors, clothes - all are realigned with their stories.
Personal StoriesAn important part of the project was a shortform-series about the realities of young cancer patients. In an intimate interview format they talk about their story.
Education
Together with the Krebsliga Zürich we set up a micro documentary about the psychology behind a cancer diagnosis. Together with a psychooncologist we share the scientif background to trauma, mental wellbeing and posttraumatic growth.
“This Project gave me the chance to show and tell my story in a way I felt truly comfortable and myself.”
Audrey, 22, Non-Hodgkins Lymphoma