Home Work
Krebsliga Zurich x Numéro Switzerland x Closnea
Awareness Campaign for and by young cancer patients
Campaign
Creative Direction
Conception
Production
Editing
Krebsliga Zürich
Numéro Switzerland
Studio Closnea
Winner New Talent Award 2024 - Eyes&Ears Europe
Awarded - ADC Switzerland 2025
In collaboration with Krebsliga Zurich, this award-winning campaign turned streetwear into impact — spotlighting real stories at the heart of Zurich’s youth culture.
They experience a youth strongly influenced by the threat of the illness and daily therapy. Still a big percentage of them can be cured and reenter life after a long time of uncertainty.
Transcience, month long therapy and sometimes lasting health conditions often isolates them from their peers. Reintegration is therefore particularly supported psychologically by aid organizations such as the Cancer League Zurich. Very often, cancer survivors fall into a slump after defeating cancer and suffer from loneliness or a lack of understanding from their surroundings. Young people, in particular, who are highly dependent on their peer group, are affected by this.
& open the conversation about stereotypes. Together with the Cancer League Zurich we searched for unconventional ways young cancer patients can share their experiences with peers.
See Full Project Website
Metamorphosis puts patients in the spotlight of a streetwear editorial. While being in full creative control of their image, they tell stories, regain confidence and reconnect with communities.
Numéro Switzerland
“Clothes being a source of control and comfort during a time in which the three survivors dealt with physical and mental changes during their illness.”
Click to read the feature.
Deserved winner of 2024 New Talent Award.”
Corina Krampfhausen, CEO, Eyes&Ears Europe Award of Design
Together with the Krebsliga Zürich we set up a micro documentary about the psychology behind a cancer diagnosis. Together with a psychooncologist we share the scientif background to trauma, mental wellbeing and posttraumatic growth.
“This Project gave me the chance to show and tell my story in a way I felt truly comfortable and myself.”
Audrey, 22, Non-Hodgkins Lymphoma