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Runway Show at Hallenstadion Zurich
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Finelli
Rapcity Music Festival
Hallenstadion Zurich
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Art direction & visual world of viral runwayshow in front of 10`000 people showing the AW25 collection by trendlabel Finelli.
The collection was shown as part of the biggest indoor Rapmusicfestival of Switzerland.
As an honor to the art of hiphop culture that annually is celebrated at rapcity we wanted to express the essence and history behind this style of music.
The theme for the runway collection was a modern
interpretation of cowboy inspired styles.
The collection aimed to pick up on the traditional origins of cowboy influenced fashion as much as the state of the art hiphop culture.
Swiss Streetwear meets Luxury Fashion
The goal for this production was to create a visual world that bridges the gap between the youthful social media audience of the brand and a cutting edge aesthetic, which orients toward global fashion markets such as Paris or Milan.
Vibrant Concert Backstage blends Wildwest.
To showcase and express the collection the vibrant content of the Arena-Runway is combined with a contemporary backstage lookbook shoot and a campaign produced in Texas. Capturing raw western energy and mixing it up with a rapfestival.