Home Work
Virability meets Arthouse
As a fashionlabel that started off on social media platforms like instagram and tiktok the job as art director included to
always keep the digital marketplaces in mind.
At the same time it was important to show the artistry, design and concept behind the brand, directing it to break the boundaries of a social media brand and gaining relevance beyond the original audience.
The answer is a blend of DIY, young ECAL fashion fotographers
and strong focus on process oriented content combined with the latest social trends.