Home Work
Involvement in the artistic direction and apparel creation of various live shows for global scale talent.
Especially for their shows in Switzerland these outfits were produced to express the artists but also the Zurich based streetwear label Finellis brand essence.
Artists like 6ix9ine, NLE Choppa, Swae Lee & Justin Timberlake collaborated with the local streetwearbrand Finelli for Swiss festivals like Frauenfeld Openair or Rapcity.
Artist images were carefully included in the collections narrative & storytelling.
When a streetwear label and global talent collab it is the fusion of two brands. As artistic director the communication, research & understanding of the artists identity, storytelling & dna is key.
Artist collaboration as great opportunities to showcase standout pieces, which express the essence of a collection. They are not necessarily best sellers but build coherence for the base garments.
The understanding of the creative teams vision is very important. The design & idea of the outfits also have to realign with the personal stylists & managers plan for the live performances.
Hero moments aligned with the streetwear brands aesthetic - tailored artist collaborations.