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HipHop & Cowboys - on first glance a combination of two very different genres.

The collection was shown as part of the biggest indoor Rapmusicfestival of Switzerland. 

As an honor to the art of hiphop culture that annually is celebrated at rapcity we wanted to express the essence and history behind this style of music.






The visual world captures the essence and history of rap culture.









The origin of HipHop: a melting pot of white, poc and native cultures during the so called wild west period in the states.

The theme for the runway collection was a modern
interpretation of cowboy inspired styles. 



Vintage influenced cowboy elements with contemporary street style.








The collection aimed to pick up on the traditional origins of cowboy influenced fashion as much as the state of the art hiphop culture.




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