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The collection was shown as part of the biggest indoor Rapmusicfestival of Switzerland.
As an honor to the art of hiphop culture that annually is celebrated at rapcity we wanted to express the essence and history behind this style of music.
The theme for the runway collection was a modern
interpretation of cowboy inspired styles.
The collection aimed to pick up on the traditional origins of cowboy influenced fashion as much as the state of the art hiphop culture.